Apple Is World’s Most Valuable Brand, Valued At $153 Billion
In the world of business you get multiple sized corporations and one of the ways in which you decide their growth, and importance, is through their brand value. The latest company to get valued is Apple at a staggering $152 Billion ( £93 Billion), making it the worlds most valuable brand.
Heading the value was BrandZ with their annual report, and staggeringly Apple has increased their brand value by 84% since the launch of the iPhone 4. Companies worst hit in BrandZ annual report included BP, who’s value went down by just over 27% in the midst of their oil spill, in which Aquaman died. Nintendo lost 37 percent of its brand worth over the past year, and Nokia dropped by 28 percent.
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