If you’re a small company, and you’ve chosen to outsource your software development, there are a number of important things you’ll need to consider before you hand over this responsibility. The software will affect a variety of areas of your business; from sales and marketing, to the product itself, so it’s important you get it […]
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There are three reasons you’re reading this article right now. The first, is that in 1992, the World Wide Web was born, which allowed users to view web pages (like this one!) within a web browser. The second, is that fifteen years ago, a search engine named Google was founded, which set out to organise […]
One of the most problematic elements of starting a business is often not starting it, but finding a good name for it. A well chosen name can go a long way toward establishing your brand and popularizing it. Conversely, a poorly chosen one can be a source of never-ending problems. Of course, what seemed good […]
One of the things that eCommerce stores must deal with the same way as all other businesses is taxes. In fact, for some eCommerce stores, taxes may be higher because they don’t take advantage of all the deductions that might be available to them. Claiming a deduction is not without its risks. Inappropriate deductions actually […]
Every now and then, mankind pioneers a new invention which shakes the earth to its very core. For better or for worse, history is littered with both positive and negative examples of the capability of the human mind. From the creation of mathematics thousands of years ago right the way through to the relatively modern […]
Long tail keywords are enjoying an SEO renaissance. Long tail terms – the expanded, more specific keyword phrases – went out of vogue a few years ago, but now they’re firmly back on the agenda. There’s a good and important reason why. Search queries are becoming more complex and sophisticated. Increasingly, consumers don’t search just […]
During the last ten years, as more and more people owned a mobile phone, the pub quiz began to change. People learnt that texting to find the answers to the quiz questions would give them an advantage over other players, and they had the time to do so! Then, when the smartphones were invented, Googling […]
There are many ways that you can fund a new business; borrow money from friends and family, dip in to your savings, rob a bank; yet few of these options can match the appeal of crowd funding and investment. With crowd funding and investment you have maximum access to capital, minimal risk compared to borrowing, and […]
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