Rovio Angry Birds CD-ROM hitting retailers this month
Although you may think that Rovio the maker of Angry Birds has the addictive mobile gaming niche partially tied up with their offering which has recieved half a billion downloads already, they are set to out a physical disc-based release of the hit game in the form of CD-ROMS, which will be available from select retailers by the end of this month.
On the CD-ROM and PC jump, Rovio spokesperson Ville Heijari told MCV said “Boxed retail is another way to reach more audience. Digital and mobile are still at the core of our business, but boxed retail is a good addition for taking the brand forward.”
The CD-ROM format of Angry Birds comes as Rovio is looking at new ways to extend their brand awareness, including in book and animation format.
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