We can’t say that Sony Ericsson smartphones ever got us excited when we got word of a new one being released last year, however the Sony only branded smartphones at this years Mobile World Congress were very nice indeed compared to previous smartphone attempts.
Now Sony has outed a new smartphone, the Sola, which looks very slick indeed aesthetically and comes with some new if a little pointless on board software in the name of ‘floating touch’, which allows you to navigate web pages without touching the screen.
Details on how exactly that works can be found in the press release below but if you want our two cents, it sounds like a rather rubbish idea. If interested, follow this link to find out more.
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Xperia sola from Sony – the smartphone with a sense of magic
- Introducing “floating touch” navigation for magic web browsing without touching the screen
- Easily open apps and launch actions in an instant with NFC and Xperia SmartTags
- Reality Display with Mobile Bravia engine and fast capture camera boosted by a powerful dual-core processor
13 March, London, United Kingdom – Sony Mobile Communications today announced Xperia™ sola*
as the latest addition to its portfolio of Android powered Xperia smartphones. Complete with Sony
technology, premium entertainment and innovative floating touch™ navigation, the NFC enabled Xperia sola
comes equipped with Xperia SmartTags, allowing consumers to change their smartphone’s settings and
applications to fit their lifestyle in an instant. Xperia sola will be available to consumers globally in black,
white and red in the second quarter.
A floating touch of magic
Making its smartphone debut exclusively on Xperia sola, Sony’s unique floating touch lets consumers
navigate the web by hovering their finger above the screen so it acts like a moving curser, without
actually having to touch the screen. Once the desired link is found it can be highlighted and a simple tap
will load the page. Floating touch will evolve with new user functionality and applications through software
updates and engagement with developers.
Calum MacDougall, Head of Xperia Marketing for Sony Mobile Communications, commented; “Xperia sola
comes with the power of Sony and a sense of magic with floating touch, giving consumers a fun new way
to browse the web and latest technology to show off. With Xperia SmartTags out of the box and access
to the latest content through Sony Entertainment Network, Xperia sola is perfect for consumers looking for
ease of use and the best in entertainment in a smart and innovative smartphone.”
Simplify the everyday with SmartTags
Xperia sola is NFC enabled and comes with two NFC Xperia SmartTags in the box as standard to simplify
consumers’ everyday smartphone experiences. By touching an NFC Android smartphone on a SmartTag,
a pre-configured profile in the smartphone will launch. The two SmartTags included with Xperia sola can be
personalized with up to 10 commands. Out of the box they are ready for the living room to turn on Wi-Fi™
and launches Google™ news and weather apps, or for the bedroom, which turns on the alarm and switches
to silent mode. Xperia sola supports NFC pairing, allowing consumers to enjoy great connectivity with other
NFC smartphones, applications and services by tapping their smartphones together.
Powerful entertainment anytime, anywhere
Xperia sola boasts razor sharp clarity with Reality Display powered by Mobile BRAVIA® Engine, xLOUD™
and 3D surround sound audio technology delivering crisp and loud sound, and a 1GHz dual-core processor
for super fast performance. Xperia sola also comes with fast capture to take the camera from sleep to snap
in a little over a second with a single key press.
Consumers can also access premium entertainment experiences with Sony Entertainment Network**, where
they can watch the latest Hollywood blockbusters on Video Unlimited or listen to millions of songs*** through
Key features for Xperia sola
• Floating touch navigation for an easy web browsing experience
• NFC enabled and Xperia SmartTags in the box to enable quick app loading and easy content sharing
• 3.7” Reality Display with Mobile BRAVIA Engine gives razor sharp clarity
• Powered by a 1GHz dual-core processor for super fast browsing
• xLOUD and 3D surround sound audio technology for crisp and loud listening
• Direct access to Sony Entertainment Network* with pre-installed Video and Music Unlimited** apps
• Launches on Android platform 2.3, upgrade to Android 4.0 during summer 2012
About Jakk: Jakk Ogden is a professional self-employed blogger and the founder / owner of Technology Blogged. 22, with a love for good writing, you'll find me playing 'Drag Racing' on my HTC One X and rocking a pair of Grado headphones. If you love technology, be sure to subscribe to my feed for unique editorials. Find me on Google+. View author profile.