Last year tablet manufacturers hit a bit of a problem; all of their finished products pretty much looked the same, minus dimensions and button placement. During this period manufacturers tried different build materials, different colours, different sized screens and more to differentiate their product from the one sat next to it in the computer store, however none of that really made the slightest bit of difference in terms of their tablet competing with the daddy of the tablet market; the iPad.
Last year however one company had to do something rather special because as they were already late to the tablet scene, something unique was the only way to ensure that the product would catch consumer attention. I am of course talking about Sony as a company, who seemed to watch idly by since 2010 when Apple re-ignited the tablet market. In 2011 however they released their first foray in to the modern tablet market in the name of the Xperia™ Tablet S, which broke the mold in terms of what a tablet computer should actually look like, and raised a few industry eyebrows in the process.
Sporting a unique wedge shape design like a folded over magazine, Sony proved last year that they could still innovate as a company offering up new features to its products which were genuinely interesting and consumer-minded. Since that initial Xperia™ tablet release, however, the tablet market has moved a lot with the likes of the Google Nexus 7, New iPad and Amazon Kindle Fire 2 asking for your money. So what’s a Japanese company to do when a market advances and its well-designed yet outdated product isn’t in the spotlight anymore? Well release an update, of course.
Introducing the Xperia™ Tablet S for 2012, which is an update from the pre-existing model with some key benefits over the latter. You will still find a 9.4-inch IPS display on the tablet as well as the usual well-placed Sony branding, however Sony have made one significant change to the design of the tablet; it now features an aluminium chassis, doing away with the plastic build quality of last year. Sony have also flattened the design of the tablet slightly, although in appearance at least, it does indeed still resemble a folded over magazine.
Inside the tablet you will find a Tegra 3 processor, which is a fairly steep upgrade from the Tegra 2 processor of last year. This CPU allows the Xperia™ Tablet to power through games and HD videos with ease. The tablet also offers up to 10 hours worth of battery life during internet usage, according to Sony.
The new Sony Xperia™ Tablet is being heavily aimed at people who consume a whole lotta’ media, and with apps like ‘Watch Now’, it is easy to tell. Watch Now is an applications which is being marketed as your very own ‘entertainment hero’. Essentially this app allows you to check out TV guides as well as link up to your social media guides. This will allow you to see what shows people are talking about, and also find something new you may have never heard of before.
Overall the new and updated Xperia™ Tablet S from Sony looks like a decent upgrade from the last model. Now more portable than ever with a more durable build, whilst also faster, the Xperia™ Tablet S 2012 edition is a decent contender for your money in the tablet space if a 9.4-inch tablet is your bag.
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About Jakk: Jakk Ogden is a professional self-employed blogger and the founder / owner of Technology Blogged. 22, with a love for good writing, you'll find me playing 'Drag Racing' on my HTC One X and rocking a pair of Grado headphones. If you love technology, be sure to subscribe to my feed for unique editorials. Find me on Google+. View author profile.