There’s a saying in the sales biz that goes something like “a friend’s recommendation is worth ten good reviews.” That’s why modern consumer goods companies focus so much on making friends with you – we buy from people we trust and like. The growth of social media has been a boon to companies looking for the latest marketing strategy – finally, they can market to people on their own terms, as equals. Nowhere is this trend more evident than Pinterest, a website that lets you create a collage of your favourite parts of the web. If you’re looking to buy something, it’s worth a look –it’s a fantastic place to get some serious purchasing advice. How do you do it? And why would you want to?
Let’s answer that second question first. Pinterest is one of the fastest-growing social communities on the web and, in best social media form, it’s easily divided into increasingly specific user interest groups. That means you can get advice from experts in no time at all, without ever having to leave the comfort of your browser.
So how do you go about getting this advice? Once you’ve signed up to Pinterest, you’ll notice a big search bar at the top of the page. Whether you’re accessing from an Android tablet, an iPad, a smartphone or a desktop computer, this search bar will always behave the same way. Pinterest is highly visual, so your searches won’t return much text. Instead, they’ll return you a great overview of popular points of interest around your search term.
A search for ‘top laptops’ returns plenty of advice-based ‘pins’
It’s really like a Google search for visual people. As you can see from the image above, a search for a particular term – in our case, ‘top laptops’ – will return a number of ‘pins’. These are points of interest from around the web that people have placed on their own ‘boards’, both to serve as memoranda to themselves and as interesting links to check out for anybody who ‘follows’ the user on Pinterest. This way, when you’re in the market for a laptop computer you can be guided by pictures and articles that have been highly recommended by a real community. To check the kudos of a link, hover your cursor over the pin and check the number of ‘likes’ and ‘repins’. Bear in mind that certain individuals or organisations – like TechRadarUK – have masses and masses of followers, so their links and pins are more likely to be highly-liked or highly-re-pinned. Of course, you could argue that this is because they are more creditable sources of information.
So Pinterest is more than just a sharing website – it’s an advice website. If Google boggles you, or you’re always struggling to make your mind up between ten different reviews of the same product, take a peek at a highly-commended pin on Pinterest. It might just give you the kind of perspective you were looking for.
About Jakk: Jakk Ogden is the founder of Technology Blogged. 23, with a love for good writing, you'll find Jakk playing 'Drag Racing' on his Nexus 5 and rocking a pair of Grado headphones. If you love technology, be sure to subscribe to his feed for unique editorials. Find me on Google+. View author profile.