Explaining SEO Using a Spider’s Web Metaphor

Find it hard to understand SEO (search engine optimization)? Here, we will explain it with a very simple metaphor for those who best learn this way.

Explaining how search engine optimization (SEO) works can be a difficult task, even for the savviest online marketer. The algorithms are complex and change periodically, which in turn changes the methods and techniques needed to achieve top rankings. I typically understand things better when they are explained using a metaphor, so I will attempt to use a metaphor to explain the importance of SEO.

It is not difficult to imagine the internet as a web. After all, it is called the World Wide Web. Visualize a spider web reflecting the morning dew. You will notice the intricate weaving patterns and detailed connecting points. If each strand on that web were a link, which point would connect the most links? Usually, it’s directly in the center of the web. Those are the stickiest strands. That’s where the spider is most likely to catch its prey.

Think of the search engine as the spider. The crawlers that search for authentic sites are actually called spiders. The spider looks at its web to make sure all the links on its web connect properly and will be strong enough to catch dinner. If repairs are too numerous, a new web is constructed. The spider builds the web in a strategic location that is most likely to attract small insects naturally.

Similarly, search engine spiders look for sites that contain new content, have multiple links pointing to them, and use keywords naturally. Validated sites strengthen the overall web experience. Unlike real spiders, search engines are not seeking prey; they are trying to produce the highest quality search experience possible.

You don’t have to understand the technology of SEO as long as you understand that stronger links and appropriate keyword usage make it easier for search engine spiders to find you. If all strands lead to your site, the spider will be pleased.

This post was written by Custard Media Agency, a Digital Media Agency Online that will happily address any of your SEO needs.

About Jakk: Jakk Ogden is a professional self-employed blogger and the founder / owner of Technology Blogged. 22, with a love for good writing, you'll find me playing 'Drag Racing' on my HTC One X and rocking a pair of Grado headphones. If you love technology, be sure to subscribe to my feed for unique editorials. Find me on Google+. View author profile.