As a technology blog it is always nice to see that a great product gets the sales figures it deserves – from the Nintendo Wii, with its revolutionary control system, all the way to Avatar with its fantastic 3D visuals to which you are, admittedly, immersed within.  And so it is also nice to see that the Sony Playstation 3 sales figures have grown this quarter – possibly because, like some of my friends, people have traded in their 360 to get a PS3 for the Blu-ray player and media control alone.

But it has also been revealed that Sony are still making a loss on every single Playstation 3 sold, according to The Wall Street Journal, which examined Sony’s fiscal third-quarter financial performance. The Wall Street Journal stated that the company loses 6 cents on “every dollar of PS3 hardware sales.”

That is a lot of money, considering the millions of hardware sales Sony makes. Despite the glum news, Sony still has a brigHt view on things – mainly because the console life span of the PS3 should outlive the XBox 360 before a new XBox release. ‘Futureproof’ is what the Playstation 3 is – mainly because of the Blu-ray player. Sony is also set to reduce its production costs by 15 percent, is a stamement Sony Chief Financial Officer Nobuyuki Oneda said ” we are to cut production costs by 15 percent in the fiscal year ending March 2011.” He said that alone would help the company generate “tens of billions of yen.”

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