Angry Birds gets serious, thinks animation & books
When you are laying in bed at night bored out of your skull i’ll bet a lot of you turn to Rovio, the company behind Angry Birds, for love. Now however when you’re out of ideas for a romantic dinner you’ll be thinking of Rovio again as they are to launch a cookbook (and children’s books, probably) surrounding the Angry Birds franchise, in the hope that brand familiarity is enough alone to launch into a market completely different from the last. Speaking during the Open Mobile Summit, Rovio’s Peter Vesterbacka said that the company is planning to build an entertainment franchise around the game, which includes more games, merchandise, an animated movie and books.
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