Google Boost Beta aims to make search results more localized
Google has just launched Boost, a location-based ad product for local businesses.
Built on Google Places, Boost beta is available in San Francisco, Houston and Chicago right now and will roll out to more cities soon (sorry UK). This comes as news as Google wants to make their search results more localized.
Boost ads show up when users search for local businesses; they appear in the “sponsored links” section of Google’s web search and Google Maps, as well (these are usually home to Adwords customers).
The ads can contain basic location information, such as the address, business name and phone number, as well as more consumer-focused tidbits, including star rating systems, reviews and a special Maps marker.
Below is a screenshot of what to expect;
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