Google Editions ebook store kick starts the ebook battle

With news that Apple has sold over 1.5 million ebooks via its iBookstore, one of the main reasons to the iPads huge sales, it should come to no surprise that Google has announced that it is to join the fray with its very own ebook store, named Google editions, which brings a new competitor to Amazon’s Kindle Store and aims to slip newly found market share from Apple.

Google Editions is set to arrive in June or July this year, and will boast a hefty and rather impressive 12 million titles which will be functional through any web browsing enabled device. This brings down Google’s overall costs as there will be (as of yet) no functional device to which Google Editions will be targeted.

Google spokesman Gabriel Sticker said: “It is a different approach to what most readers today have and the vision is to be able to access books in a device agnostic way.” < that summed up means that Google wants to create an eBook store which is cross-functional and brings eBooks to anyone and everyone without being tied to a particular product / reader.

The Amazon Kindle is currently the global ebook reader, but stiff competition is on the way from the Apple iPad’s iBook Store. Google’s involvement kick-starts a three horse race for digital supremecy in the eBook world, and Google’s take of cross functionality could become a new preference to people worldwide.