Motoblur brand fading out, but will ‘still be there’
Motorola Blur, Motorola’s custom take on what social mobile operating systems should be like, is to be faded out, according to co-CEO Sanjay Jha who has finally made the move official. Speaking on the company’s Q2 earnings call, Jha said that “MOTOBLUR will be continued in some handsets” however Motorola as a company have decided to focus more on MOTOBLUR as a brand and not an OS.
Jha further went on to explain that “being able to convey the value proposition around MOTOBLUR is not an easy thing to do in a 30-second ad spot,” but insisted that “MOTOBLUR continues to be important,” and added that he thinks “you will see increased functionality in MOTOBLUR” — you just won’t be seeing the MOTOBLUR name much in public anymore.
Or, in other simplistic words, MOTOBLUR has been a fail.
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Cheers got it.
I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)