Samsung TV Apps surpass 10 millionth download milestone

If you are the proud owner of a Samsung TV with app capability, then chances are you purchased that particular TV so you can have access to neat applications to make your online experience easier. The same rings true for other brands of television, however Samsung TV Apps has just surpassed its 10 millionth download milestone, a fairly big feat proving that accessing media on televisions is becoming ever more popular. Of the apps, Samsung states that online video one’s are the most popular, with Youtube understandably coming out on top in this area and daily, Samsung TV Apps users altogther are downloading 50,000 applications per day.
According to my research, it was only back in December of 2010 when Samsung TV Apps hit their one million download milestone, so the extra 9 million this year is quite astonishing and huge growth for Samsung in this area.
Hit up the full press release beloe from Samsung Electronics.
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Smart TV applications exceed the 1,000 mark in registered applications;
Online video apps topped the list of most downloaded apps
SEOUL—Oct 13, 2011— Samsung Electronics announced today that Samsung Apps, the world’s first HDTV-based app store, has continued to grow both in size and popularity at an impressive rate. Samsung Apps TV recently celebrated the milestone of 1,000 registered applications and soared past the 10 million mark for number of downloads. Both achievements support Samsung’s initiative to build a Smart TV ecosystem worldwide.
Online video applications remained at the top of the lists of most downloaded apps both globally and regionally. YouTube™ stayed atop globally, and was the country leader in the United States and South Korea.
The latest achievements come after Samsung Electronics became the first in the world to introduce a TV app store in February 2010. Downloads from Samsung Apps TV have grown 100 percent just five months after reaching 5 million downloads in May 2011. In fact, as of today, the store has reached more than 11 million downloads in total, with an average of 50,000 downloads per day—more than double the number of downloads that occurred by May 2011.
Such rapid growth underscores the increasing number of active users of Smart TVs, as well as Samsung’s continued efforts to build an ecosystem by delivering a wide variety of high-quality TV content and services through strategic collaboration with major content providers.
As a result, consumers enjoy a variety of applications across diverse areas of interest like news, entertainment, sports and games. For example, on-demand news applications BBC News and WSJ Live offer the top live news of the day in video and text, updated 24 hours a day. Other news applications such as CNBC Real-time app and TIME TV also provide an array of insight, analysis, breaking news, photography and video.
Entertainment applications like the “Berliner Philharmoniker” provides more than 100 live classical music concerts from one of the leading orchestras in the world, the Berlin Philharmonic. There are also a great variety of sports applications such as “ESPN ScoreCenter” and “MLB TV” that have gained popularity from users by providing live score updates, video highlights, and team and player statistics.
Particularly, locally specialized applications have also played a big role in the success of Smart TV applications. Apps such as “Lovefilm” in the UK, “Berliner Philharmoniker” in Germany, and “Telstra’s NRL Game Analyser” in Australia have proven to be very popular.
“It isn’t the number of applications that determines the success of the service,” said Kang-hyun Kwon, Senior Vice President, Media Solution Center, Samsung Electronics. “What matters most is the quality and diversity of applications that are available across multiple content categories. We will continue to seek partnerships with content providers who are just as determined to bring a diverse range of quality apps to consumers.”
In addition to such strategic collaboration, Samsung Electronics continues to hold developer application contests across the globe to create partnerships with and educate the developer community. “Apps Contests” were held in the United States, United Kingdom, France, Germany, and Korea in 2010, and has expanded to countries such as Brazil, Mexico, China, and Southeast Asia this year. Additionally, Samsung continues to actively support developers with the distribution of its Samsung Development Kit (SDK), which allows developers to create TV-optimized applications more easily. Through the Samsung Development Forum (SDF), the company also encourages information exchange among developers.
“Samsung has succeeded in establishing a Smart TV ecosystem that provides a wide variety of content to consumers and new revenue opportunities to developers,” said Kyungsik Kevin Lee, Vice President, Visual Display Business, Samsung Electronics. “We will maintain this leadership by nurturing valuable partnerships to continuously integrate hardware and software for consumers.”



